Vedica Partners with Def Leppard India Tour, Ensures Premium Hydration Across Three Cities

Vedica will lead the on-ground presence with branded water selling carts positioned across key venue zones, alongside the brand’s signature balloon activation designed to enhance the visual energy of the event. Complementing this initiative, Bisleri will ensure uninterrupted access to safe drinking water through free hydration stations across the venues, enabling fans to remain refreshed throughout the performances.

Commenting on the association, Tushar Malhotra, Director of Sales and Marketing, Bisleri International, stated that the Def Leppard India tour represents a pinnacle of global entertainment and that Vedica is proud to be part of this cultural milestone. He emphasized that Vedica aims to elevate the live music experience while aligning with the sophisticated lifestyle and high-energy atmosphere that defines the iconic tour. He added that dedicated free hydration stations by Bisleri are intended to enhance the overall experience for concertgoers, with the brand’s presence seamlessly integrating its expression of purity and balance into the concert’s premium landscape.

Samradha Tibrewala, Head - Partnerships and Revenue, BookMyShow, stated that at BookMyShow Live, every detail of the fan experience is intentionally designed, with hydration forming a fundamental component. She noted that the Def Leppard India tour, like all their events, ensures free and easy access to drinking water so that fans can focus entirely on the music. She further highlighted that partnerships with brands like Bisleri enable reliable and large-scale delivery of such essential services across every touchpoint.

The Def Leppard India tour is scheduled to take place in Shillong on 25 March, Mumbai on 27 March, and Bengaluru on 29 March, uniting music enthusiasts across cities while ensuring seamless access to hydration throughout the event.

Bisleri International Pvt. Ltd, with a legacy of over 50 years, has grown to become one of the largest premium beverage businesses in India. As the makers of the country's largest-selling packaged drinking water, Bisleri follows a stringent process of 114 quality tests and a 10-stage purification system, maintaining its commitment to providing consumers with pure, safe, and healthy water.

The company operates 128 plants and maintains a robust distribution network of over 6,000 distributors and 7,500 distribution trucks across India and neighbouring countries. Its product portfolio caters to diverse occasions, ranging from Bisleri Mineral Water, which reflects trust and purity, to Vedica Himalayan Spring Water, which offers a daily dose of health. The company has also expanded into carbonated beverages with a range of flavours including Pop, Rev, Limonata and Spyci Jeera. These products are available through its e-commerce platform, Bisleri @Doorstep, ensuring a safe and uninterrupted supply directly to customers.

Bisleri International continues to focus on growth and sustainability through its Sustainability 2.0 initiative, the Bisleri Greener Promise, which emphasizes recycling, water conservation and responsible business practices aimed at creating a greener future.

This collaboration underscores the convergence of global entertainment and premium lifestyle branding, reinforcing the importance of consumer experience, accessibility, and sustainability at large-scale live events.